- It is imperative to write a single description per page. Using the same description on two or more pages will cost you expensive since the search engines will consider that you have duplicated your page, which is prohibited in SEO.
- Avoid listing keywords as a page description, you will be considered spammers. It is necessary that your description is the development of your title and the summary of your page.
- Be careful not to repeat the same keywords too closely. If a keyword is repeated, try to split occurrences.
- If your site targets multiple language communities, bilingual pages are discouraged. It is better to split your website into several separate entities, in order to offer different descriptions. Having pages containing texts in two languages requires descriptions in two languages as well, which leads to repetitions that can be considered as spam. This would affect the readability of the page content.
- Avoid numbers, special characters, uppercase words ... this would harm the good reading of the description but also the referencing of your site. The number of characters is limited, why mess up characters when you could use whole words?
No comments:
Post a Comment